What is the tagline of Roblox?

Hey, I've heard that before!

Roblox has been around for many years, and has gone through a multitude of brand/aesthetic refreshes since its debut all that time ago in 2006. Though its color scheme, logo, font, and more have changed, its infamous tagline has stayed the same...mostly.

What is Roblox's slogan?

From 2006 to 2015, Roblox's slogan was simply "You Make the Game," which worked in both a literal way (saying you, the developer, are creating the experiences on Roblox), and a metaphorical way (saying you, the Roblox community member, make Roblox what it is; you make it great). At the time, this tagline was pretty beloved by the Roblox community, as it highlighted just how much the platform relied on, and appreciated, its audience.

Related: Where is the Roblox headquarters in real life?

In Dec. 2015, Roblox's founder and CEO David Baszucki posted an announcement on X (previously Twitter) that stated the Roblox tagline had been changed, and would now be listed as "Powering Imagination" on all current and future Roblox branding. This change was met with mixed reception upon its debut, but clearly it's here to stay. As of the time of this article's publication, and despite multiple brand refreshes, this tagline has been around for eight years and doesn't appear to be going anywhere anytime soon.


That's it for this brief recap of the history of Roblox's iconic tagline/slogan. Which of the two slogans do you like better? Do you have an idea for a slogan yourself? Let me know your thoughts in the comments below!

Looking for more Roblox FAQ-style guides? Check out some of our other articles on How to get verified on Roblox or How many warnings can you get before getting terminated on Roblox? here on Pro Game Guides!

Get Roblox codes and news as soon as we add it by following our PGG Roblox Twitter account!

About the Author

When Grace isn't writing about video games, she's playing them, and probably playing too many at once. Since she was a kid, video games and writing have been her two biggest passions, so getting to combine them for a job has been a dream come true! She's your go-to person for all-things Roblox at PGG, and she's happy to help in whatever way she can!
Find Grace Doyle On: Twitter

Write A Comment

What is the tagline of Roblox?

Comments are on moderation and will be approved in a timely manner. Please read the following rules before commenting:

  • All comments must be on topic and add something of substance to the post
  • No swearing or inappropriate words
  • No asking or begging for anything free
  • Do not attempt to start a poll in the comments
  • Comments in all CAPS will be removed
  • We reserve the right to remove a comment for any reason
  • Do not impersonate a staff member or influencer

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.