In May 2022, popular toy company Jazwares announced its partnership with Uplift Games, Adopt Me!'s development studio, as its master toy licensee via an official press release. In this press release, it was estimated that Adopt Me!'s first ever toy line would debut in Spring 2023, and that estimation has now proven true. On March 6, 2023, Adopt Me! announced three separate toy lines via Twitter, one that features six standard 8" stuffed animals, and two others that incorporate an element of mystery—the 2" plastic Mystery Pets, and the 5" Surprise Plush Pets. At the time of this article's publication, these toys can be purchased from retailers in the US, UK, and Australia.
The 8" stuffed animals come in six variations (Octopus, Bee, Cow, Kitsune, Unicorn, and, of course, the classic Dog) and cost an estimated $20 USD per plush, the 5" Surprise Plush Pets come in 12 variations (Giraffe, Penguin, Dragon, Toucan, and more) and cost an estimated $40 per plush, and the 2" Mystery Pets come in 24 variations (Duck, Crab, Elephant, Kangaroo, and more) and cost an estimated $15 per figure. Just days after these toys hit shelves, scalpers began purchasing them in mass amounts and reselling them on Amazon and the Walmart website for high above their retail value, so the officially listed price is unknown.
As these toy lines continue to sell and become profitable for Uplift Games, more Adopt Me! toys will likely continue to release in the future. In the Jazwares press release, the following statements were made:
"Our unparalleled expertise in bringing Metaverse IP to life coupled with Uplift Games' smash hit Adopt Me brings a new evolution for Jazwares as we continue to innovate the future of play," said Sam Ferguson, Vice President of Licensing at Jazwares. "Fans are going to love our in-game inspired figures and playsets featuring an array of pets, accessories, and more that authentically expand the Adopt Me experience beyond digital."
"Adopt Me has captivated millions of players around the world in the Metaverse since 2017. We're excited to partner with Jazwares to bring players new ways to create their own future nostalgia in the physical world in addition to the virtual world," said Sophie Sirera, Director at Uplift Games.
As can be seen from the Adopt Me! website, the company has future plans to release an Adopt Me! x Squishmallows plush as well, the Squishmallows Queen Bee. This plush is set to release on July 1, 2023, and will cost $20. Though this is Adopt Me!'s first collab with Squishmallows, it's not the first time the stuffed animal giant has been in the Roblox space, with Jazwares opening a Squishmallows experience on the platform in December 2021.
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