Team Adopt Me. Dreamcraft. These are the two most common studio names behind Adopt Me, the most popular Roblox game on the platform. No one would blame you for confusing the studio's identity, not even Dreamcraft. That's why Team Adopt Me/Dreamcraft, the remote-first studio based in North America and the UK, has rebranded as Uplift Games.
In an open letter to the Adopt Me and Roblox Community, Uplift Games has explained the reasoning behind the studio's new look. The number one reason being to ensure the well-being of the 40+ remote employees staffed globally by the studio. NewFissy and Bethink, the founders of Adopt Me, said:
"The new studio entity has allowed us to offer excellent benefits to our staff globally, such as great health care and flexible remote jobs. Thanks to the support of all of you, we’re able to provide stability to our team members in an otherwise unpredictable time."
So what does Uplift Games mean for the community? More updates at a faster rate that promise to be better. Players shouldn't worry about the game's performance taking a negative hit due to the Uplift Games rebrand. Rather, by taking stronger care of their employees first, Uplift Games promises to staff even more Roblox developers and deliver the strongest product of Adopt Me in future updates.
Related: All Roblox Adopt Me Updates
This family-friendly game where players can adopt over 150 pets, build and decorate homes, and interact with friends is the fastest-growing Roblox game of all time. Adopt Me consistently reaches 60 million monthly players with a social following of over 7 million users. The game is known to break world records on the Roblox platform, the most recent being April 2021's anticipated Ocean Egg update that saw 1,920,887 concurrent players at launch.
Of course, players shouldn't expect to see immediate changes overnight. NewFissy and Bethink emphasized that many changes enacted by the rebrand will happen behind the scenes first. Over time, the founders are confident the community will see positive evidence within the game itself.
For more information surrounding the Uplift Games rebrand, check out the redesigned website or watch the explanation explained by Jesse below.