Cuddle Hearts is a Rare Fortnite Wrap from the Royale Hearts set.
The Cuddle Hearts Wrap is part of a "Share the Love" event promotion that is meant to give a bit of extra love to content creators who are part of the Support-a-Creator program. Here's the e-mail that creators received:
“Our Fortnite ‘Share the Love’ event kicks off February 8 and runs through February 22.
We want to share the love with you, and provide you the opportunity to in turn share it with your community!
During this limited time event we are increasing the Creator payout rate by 4X, from $5 per 10,000 V-Bucks spent to $20 per 10,000 V-Bucks spent, and we are increasing the Epic Games store payout rate 4X from 5% to 20%, funded entirely by Epic.
Players who enter a Creator code during the February 8-22 period will receive a free Cuddle Hearts Wrap (granting starts with the release of 7.40). Let your community know to use your Creator code and get the free wrap!”
All you will have to do is enter a Creator Code into Fortnite and you will receive the wrap! You don't have to purchase anything, and you will get the wrap immediately.