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How to get a Shoe Deal in NBA 2K22

Under Armour? Nike? Adidas? Which big boy sneakers you looking for?

MyCareer mode in the NBA 2K series is great for turning the game into a simulation of what it's like to rise to the top in basketball. Instead of starting out as a big name like Lebron, you make a name for yourself and show your manager and sponsors that you're worth the investment. So, about those sponsors...

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Given that there's a lot of running around in basketball, shoes are a big deal—and that is why you will often see the top players with their own signature shoes and brand deals with certain companies. These can be with the likes of Nike, Adidas, New Balance, and Converse to name a few.

The key to earning yourself a deal and some fresh kicks in 2K22 is getting fans. Building a fanbase is imperative so that you can become well-known and broaden your reach with potential brands. Focus on perfecting some Breathtaking Moves during your games, as well as Public Outreach. The more people know about you, the more recognition you will get.

Image via EA

Related: Best Middle Linebackers in Madden '22

Make sure to be working on your playstyle so that you become a better player with each match, this way your agent will also be impressed and open some doors for you.

Once you have gained a big fanbase the shoe deals will come to you. When famous enough you will have your pick of the crop, although some may have certain stipulations which will narrow your choices. Just make sure to pick the ones you definitely like, as wearing a different brand's shoes under contract is a no no!

Looking for some more sports tips? Why not check out the best centers in Madden '22?


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Image of Hannah Townsend
Hannah Townsend
Hi there! I'm Hannah and I am a guide and news journalist for PGG. My gaming adventures started back in '98 and I have been an avid gamer ever since. You will usually find me playing the likes of The Last of Us, Days Gone (I like zombies), the GTA Series and The Sims to name a few!